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Fortune

Nicholas Gordon

Microsoft says Asia’s climb up the value chain—from ‘made in’ to ‘created in’—will make it a hub for AI adoption

(Credit: Kyle Grillot—Bloomberg/Getty Images)

Asia-Pacific businesses are frantically trying to explore how to best use AI to improve productivity, according to new survey data from Microsoft, which the company’s new Asia president credits to the region’s rapid climb up the value chain.

“We’ve been through an inflection point where the two decades of ‘made in’—‘made in China’ and ‘made in Vietnam’—is shifting to the decade of ‘created in,’” Microsoft Asia president Rodrigo Kede Lima told Fortune.

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