Since the day Microsoft first released its original gaming console alongside Halo: Combat Evolved way back in late 2021, its brand has been known as Xbox — a title that gives the gaming system a short and memorable name that also sounds cool as hell and is fun to say. Indeed, the iconic name is quite beloved, and will likely never change.
What if the way it was presented did, though? I can't imagine the Xbox branding being shown as anything other than, well, Xbox — but according to a new poll that Microsoft's new Xbox CEO Asha Sharma ran this week, quite a few fans would enjoy the title more if it was a little bolder.
