Last week during my brief sojourn away from work, Microsoft debuted its new ad campaign for Xbox. It's fairly usual to see products kick start new ad campaigns and debut new marketing slogans ahead of Christmas and Black Friday, which tends to be particularly busy for all types of products and services. Microsoft's Xbox typically enjoys strong sales over the holiday period, which is why they've also cut the price of the Xbox Series X by $50 at Amazon and other retailers. Other accessories like the WD_Black Storage Card for Xbox Series X|S are also on sale, as people scramble to buy gifts for loved ones (and themselves, ahem).
Indeed, as of writing, the disc-based Xbox Series X is sold out at Amazon US, which suggests Microsoft is still selling consoles almost as fast as it can manufacture them. I even wrote an editorial last week about how Microsoft has some amazing Xbox momentum as it closes out 2024.
