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Windows Central
Windows Central
Technology
Sean Endicott

Microsoft’s next AI experiment — a shopping assistant that never clocks out

Microsoft Jared Spataro Ralph Lauren Nvidia
In this photo illustration the logo of Microsoft is being displayed on a laptop screen and the logo of Copilot is being displayed on a smart phone.

Microsoft just launched a preview of its Personal Shopping Agent. The AI tool is designed to assist retailers. According to the tech giant, its new tool can provide a personalized product-discovery experience for consumers.

The Personal Shopping Agent makes it possible for shoppers to have an interactive chat that's powered by AI and contextual to a specific brand. Ralph Lauren used an early version of the agent to power a shopping experience within an app. Azure OpenAI powers the Ask Ralph feature.

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