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Fortune
Fortune
Stephen Pastis

Microsoft's new A.I. tool could bring in $14 billion in revenue if it has modest success

(Credit: TOBIAS SCHWARZ/AFP via Getty Images)

Microsoft wowed users earlier this year when it gave the first peek at the pairing of its products with generative A.I. technology. Now it’s investors’ turn to be dazzled as the first estimates of the technology’s money-making potential emerge.

According to a report from Macquarie Equity Research on Tuesday, Microsoft’s newly-announced A.I. tool for office workers could add roughly $14 billion to the company’s topline in its first full year. 

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