While a lot of World Cup adverts saw fit to use AI, the tech giants driving the generative AI resolution seem to understand that it's not a good look. OpenAI even ran an ad campaign for ChatGPT that was shot on 35mm film.
Even for relatively minor applications, AI-related brands are sometimes championing traditional creative processes. Take the new animated mascot for the GitHub Copilot app, for example. It was modelled, rigged and animated in Blender (see our guide to the best animation software). But does shouting about that make it hypocritcal?
