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TechRadar
Kristina Terech

Microsoft’s full-screen reminders to upgrade to Windows 11 are back for Windows 10 users, and they might be here to stay

Microsoft Windows
Man using download manager on laptop.

Microsoft has taken a new tack with its continued campaign of full-screen banner ads designed to push Windows 10 users to upgrade to Windows 11, and this time, users of suitable and unsuitable PCs - those that don’t meet the hardware requirements for the newest OS - are seeing different adverts. 

Windows 11’s market share has remained relatively static in recent months, and Microsoft is clearly eager to change that, with Windows 10 holding the vast majority of market share with around 70% (according to StatCounter). 

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