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Windows Central
Windows Central
Technology
Kevin Okemwa

Microsoft’s Copilot ambitions in mobile have been crushed as Google locks down AI dominance across Android and iPhone, and makes a deal with Apple

Apple Google Microsoft Android Craig Federighi
The Apple Intelligence logo appears on the screen of a smartphone.

In 2024, Apple introduced Apple Intelligence as its contender in the rapidly evolving generative AI landscape, positioning it against rivals such as OpenAI’s ChatGPT, Microsoft’s Copilot, and Google’s Gemini.

However, the company failed to deliver its promise, prompting users to troll its AI strategy as vaporware, as it has only shipped trivial features like Writing Tools and Image Playground. Consequently, the tech giant was dragged to court for allegedly using "false" Apple Intelligence ads to drive iPhone 16 sales.

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