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Windows Central
Windows Central
Technology
Kevin Okemwa

Microsoft's Bing ad throws shade at Google Chrome — as Edge gets the spotlight as the "recommended" browser for Windows 11

Microsoft Google Bing Google Chrome Windows
Image of Microsoft's new Copilot Mode option for its Edge web browser in July 2025.

Even in 2025, the browser wars are still alive, and as you might have guessed, two of the usual culprits, Microsoft and Google, are at it again. This time, Microsoft is trying to challenge Google Chrome's dominance by packaging its Edge browser as the superior option when users search for Chrome on Bing.

As spotted by Windows Latest, Microsoft appears to be using an ad that features a fully-fledged comparison table between Google Chrome and Microsoft Edge when users search for Chrome on Bing with the intent to install it.

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