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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

Microsoft’s Activision merger faces real-world barriers to metaverse mission

Illustration of Microsoft and Activision Blizzard game characters
Analysts have said Activision will immediately bolster Microsoft’s gaming business. Photograph: Dado Ruvić/Reuters

If the world of Call of Duty seems fraught enough when you are playing it, try being in it. That could be the consequence of Microsoft’s proposed $68.7bn (£50.4bn) acquisition of Activision Blizzard, the video games maker behind the shoot ’em up franchise. Announcing the deal, Satya Nadella, Microsoft’s chief executive, said that gaming would “play a key role in the development of metaverse platforms”.

The metaverse is a catch-all term for an immersive experience that blends the physical and digital worlds through a mixture of virtual and augmented reality. This concept is years away from being fully realised, but it is envisaged that participants – using digital representations of themselves, or avatars – will access it through a virtual reality headset, or augmented reality (AR) glasses that put a digital layer over what they see in the real world. In the metaverse they can socialise with friends, carry out their job – or take part in a video game.

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