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Fortune

Paolo Confino

Microsoft revealed this week that Apple used Bing as a ‘bargaining chip’ with Google search, but it reportedly considered buying it and bringing search in-house

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Alphabet CEO Sundar Pichai and Apple CEO Tim Cook (Credit: Anna Moneymaker/Getty Images)

Microsoft had discussions about selling its Bing search engine to Apple, but the talks never went beyond a preliminary phase, Bloomberg reported.

The deal would have let Apple used Bing to replace Alphabet’s Google as the default search engine on Apple products. Details about when exactly the talks occurred or the price discussed was not reported.

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