Near the latter half of 2024, Microsoft boldly claimed nearly anything could be an Xbox. Your mobile phone, your gaming handheld, your smart TV, your car seat screen. Heck, maybe even a really smart, smart fridge could be your Xbox. Now, in the wake of announcing a new Xbox console-PC hybrid, Microsoft has not only removed that ad campaign but has gone some way to remove all traces of it.
As noted by Game Developer, the original announcement of the 'This is an Xbox' campaign has now been taken offline. Notably, the tag on the Xbox site also leads to a 404. Yesterday, the latter was live, which suggests that Microsoft is still cleaning up pages it may not have caught.
