Get all your news in one place.
100's of premium titles.
One app.
Start reading
Windows Central
Windows Central
Technology
Kevin Okemwa

Microsoft is paying big money to influencers to promote Copilot, while some creators are backing away from AI deals

Microsoft Copilot AI logo is seen displayed on a smartphone screen.

Microsoft is spending serious money to get Copilot in front of more people, and influencers are a big part of that strategy.

According to a new report from CNBC, Microsoft and Google have been offering some creators between $400,000 and $600,000 for long‑term partnerships to promote their AI products. In Microsoft’s case, that includes campaigns centered around Copilot, its AI assistant that’s now woven into Windows, Microsoft 365, Edge, and more.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.