You might not know that China is one of the biggest gaming markets in the world (at least, if you’ve been living under a rock). It’s expected to generate over $50 billion in revenue in 2025 alone (via App2Top), from an estimated 670 to 720 million players (Caixin Global). To put that into perspective, the United States has around 200 million players (ESA) and is expected to bring in $49 billion (Game World Observer).
The revenue is similar, but China has far more players, making it an untapped market with massive potential — and Microsoft seems to agree. Spotted by HazzadorGamin on X (formerly Twitter), a new position just opened up at Xbox.
