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Creative Bloq
Creative Bloq
Technology
Joe Foley

Microsoft's strange new Xbox ads have become an instant meme

Microsoft This is an Xbox advert campaign.

You know what an XBox is, right? Even if you don't have one because you prefer PS5 or PS5 Pro. Or even if you're not interested in gaming at all, you'e probably never felt the need to ask deep ontological questions about the nature of Microsoft's gaming console.

But Microsoft begs to differ. It thinks people still need to know what an Xbox is. And it thinks the way to clarify that is to point out what an Xbox isn't... At least we think that's the idea.

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