Microsoft insists its Xbox handheld is a "breakthrough moment," but it kind of sounds like an ROG Ally with an Xbox sticker and Game Pass to me: "It looks like an Xbox, it feels like an Xbox, it plays like an Xbox"

Photo of the new Xbox handheld, the ROG Xbox Ally X.

Xbox has officially lifted the lid on its upcoming handheld system, and despite the company's ardent messaging to the contrary, it kind of looks a lot like an Xbox-branded Asus ROG Ally.

I mean, it's literally called the ROG Xbox Ally, and there's a more powerful variant, the ROG Xbox Ally X, keeping in theme with the Xbox Series X branding.