Microsoft has partnered with HoyoVerse on a big Xbox 'Genshin Impact' marketing campaign

Genshin Impact Xbox ad at Times Square, New York.

What you need to know

• At Gamescom, Microsoft and HoyoVerse announced that Genshin Impact, the wildly popular RPG gatcha game is finally coming to Xbox. 
• The fantasy action RPG allows players to collect anime-styled heroes across a large and high-quality storyline, complete with tight combat and impressive visuals. 
• The game is wildly popular on PC, PlayStation, and mobile devices, and its arrival on Xbox is slated for November 20, 2024, complete with some kind of Xbox Game Pass tie-in. 
• Now, it seems that Microsoft and HoyoVerse have kicked up a marketing campaign for the game, which features ads in both New York's Time Square as well as London, UK.