
Microsoft does not own Activision Blizzard officially, but you wouldn’t know that based on comments made by the company’s leadership. Even after the United Kingdom’s Competition and Markets Authority (CMA) suggested that Microsoft may need to divest itself of portions of the acquisition, such as the Call of Duty franchise, the company keeps making deals under the assumption that the acquisition will go through unaltered. With continued scrutiny on the deal, Microsoft seems to be taking the strategy of living in the world you want and waiting for everybody else to catch up.