Since it launched back in November 2020, Microsoft has hardly ever discounted Xbox Series X. In fact, in countries like my perpetually frosty United Kingdom, the high-end console actually rose in price earlier this year — jumping from its launch price of £449 to £479. Now, though, it’s finally being discounted (at least in the U.S.) and it’s not difficult to guess why.
The following will not read as a remotely shocking statement: Microsoft has pretty much lost the console war just three years into this generation. Well, at least in terms of how people historically judge the winner of PlayStation vs Xbox battles.
