Microsoft Copilot impressed Apple's software chief so much he went all in on Apple AI — company pushing to add it "into all aspects of Apple’s software"

IPhone 15 Review.

If you’re excited for WWDC 2024, iOS 18, and the advent of Apple AI on iPhone, iPad, Mac, and beyond, then you’ve got an unlikely Apple rival to thank for the company’s new-found enthusiasm for all things intelligent and artificial. 

In a new story this week, WSJ has revealed insight into how Apple “fell behind in the AI arms race” and is trying “to catch up with Microsoft, Alphabet’s Google, and other rivals that have begun to integrate generative AI into their core products.”