Long before millennial pink walls and neon slogan signs filled people’s lives, there was Biba, one of the world’s first lifestyle brands. Now, 49 years after the legendary emporium shut its doors for the final time, the Fashion & Textile Museum in London is paying homage with a new retrospective, The Biba Story, 1964-1975.
The brainchild of Barbara Hulanicki and her husband, Stephen Fitz-Simon, it evolved from selling clothing via mail order to offering everything from Biba-branded makeup to pet food and tins of baked beans from the sprawling seven-storey art deco building it occupied on Kensington High Street from 1973 until 1975.
