Mickey Mouse has landed on the "face" of the moon.
The face, that is, of a wristwatch created to pay homage to The Walt Disney Company and when its 100-year history intersected with the height of the space race.
Citizen's new "Mickey Astronaut" timepiece features the iconic cartoon mouse as he takes on the role of an astronaut, setting up equipment on the lunar surface. Part of a 14-piece collection that celebrates Disney100 throughout the decades, the Disney x Citizen Mickey Mouse Astronaut watch marks a period where the future of space exploration was reflected in Disney's "Tomorrowland" television specials and with park attractions like "Mission to the Moon" and Space Mountain.
"As part of our year-long celebration for Disney's 100th anniversary, Citizen's latest watch release commemorates the height of the Space Age in the 70s-80s, with Disney's Mickey Mouse depicted as an astronaut on the moon," said Eric Horowitz, managing director for Citizen Watch America. "When Disney goes big, we go big, so you could say we're shooting for the stars with this one."
The Mickey Astronaut watch is available from Citizen's website and authorized retailers at a list price of $350.
