Saturday’s annual clash between Michigan and Ohio State may have been the most anticipated matchup of the 2023–24 college football season. The game’s TV viewership fulfilled those expectations.
Fox’s telecast drew an average of 19.1 million viewers, per The Athletic’s Richard Deitsch. That number makes it the most-watched college football broadcast of the season. It’s also the highest viewership ever for a regular-season game on the network. The audience peaked at 22.9 million from 3:30 to 3:45 p.m. ET.
Michigan’s 30–24 victory also doubled the audience from the season’s previous top-rated broadcast. Week 4’s Colorado-Oregon matchup on Sept. 23 drew 10.03 million viewers for the ABC telecast.