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TV Tech

George Winslow

Michigan Association of Broadcasters Launches Industry Recruitment Campaign

Mab Association Michigan Board of Directors

MAB campaign Be there

LANSING, Mich.—As broadcasters face talent and staff shortages in many parts of the country, the Michigan Association of Broadcasters (MAB) launched an innovative industry recruitment campaign called "Be There" during its annual Summer Leadership Conference.

The marketing effort includes television and radio spots, social media, printed materials, and a long-form video. These resources, along with a new website BeThereMichigan.com, showcase career opportunities available at TV and radio stations across the state.

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