Michelle Obama is taking on a new role as the co-founder of PLEZi Nutrition, which aims to market food and beverages for kids that are both tasty and healthy. The company, which announced its launch Wednesday, is starting with a line of low-sugar, nutrient-dense kids' drinks made from a fruit-juice blend.
"I believe there is a way to build a successful company and do right by our kids," Mrs. Obama said during remarks at the Wall Street Journal Future of Everything Festival on Wednesday. "I'm putting some skin in the game to put this theory to the test," she said.
