Michelle Obama’s 2020 documentary Becoming saw a major rise in views over the same weekend that Melania was released in cinemas.
The film, which followed the former first lady in the wake of her hit book, saw a rise in views of more than 13,000% over the past weekend, with 47.5m minutes viewed, according to the Hollywood Reporter. The weekend before saw only 354,000 minutes watched, according to Luminate.
