Michelle Keegan has revealed she has launched her own swimwear brand.
The Brassic and Our Girl star said the project had been two years in the making - but was “completely worth the wait”.
Taking to Instagram to share the news with her 5.8 million followers, the actress showed off her incredible bikini bod as she modelled a white two piece from her new range.
She captioned the post: “So this has been over 2 YEARS in the making... I can’t believe it’s finally launch day!!
“I’ve always wanted to create my very own swimwear range that everybody feels comfortable in but with a twist.”
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The 35-year-old continued: “It was completely worth the wait in order to perfect a perfect multi-way bikini that you can wear in 20 different ways.
“And that you can wear from the beach to the bar.”
Revealing the name of her new business venture is ‘Orfila Bee’, Michelle explained it was special as Orfila is her grandma’s maiden name.
While the Bee part represents the symbol of the city of Manchester, where Michelle is from.
She told fans: “The name ‘Orfila Bee’ is so special to me as Orfila was my Grandma’s maiden name and she remains one of the biggest influences in my life.
“The ‘Bee' is to represent the city in which I was proudly born and raised in.’
Michelle added: “Hope you love it as much as I do #orfilabee #swimwear #beachwear #launch #bikini (AD own brand).”
Fans and celebrity pals were quick to comment on Michelle’s new business – with many praising her for her “beautiful” swimwear.
Her former Coronation co-star Catherine Tyldesley wrote: “Oh my love!! You’re such a clever bunny!! They’re beautiful and so are you!!! Go on lass!!!”
Actress Georgia May Foote, who used to play Katy Armstrong on the cobbles, commented: “Sick! Congrats keegs.”
Her sister-in-law Jess Wright posted a series of emojis including clapping hands and red love hearts.
Ex-Geordie Shore star Vicky Pattison said: “Looks beautiful hunny.”
While TOWIE star Georgia Kousoulou added: “Oh wow love it” followed by flame emojis.
A fan wrote: “The meaning behind the name. Incredible! Love the whole range xxx.”
It’s not the first time Michelle has launched a fashion range.
She has had several collections with online retailer Very – including a new summer range which dropped in May this year.
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