Remember back in 2021, when Name, Image and Likeness were borderline dirty words that college coaches and administrators tiptoed around because (Heaven forbid!) they would be accused of endorsing the idea of paying “amateur” athletes?
Remember the horror and indignation that spread across the college sports landscape on Apr. 25, 2022, when University of Miami booster John Ruiz announced on Twitter that his Life Wallet company had inked a two-year, $800,000 sponsorship with basketball player Nijel Pack, who left Kansas State to play for the Hurricanes?
My, my, how times have changed.
