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Miami Herald
Miami Herald
Sport
Michelle Kaufman

Michelle Kaufman: Feathers, stars, trash-talking, TikTok-ing are just what women’s basketball needed

TikTok Basketball Angel Reese Caitlin Clark Hanna Cavinder Kim Mulkey NIL Brittney Griner Serena Williams Bose

Apparently, it took pink feathers, ruffled feathers, trash talking, controversy, TikTok dances, and, by the way, some absolutely riveting games for much of the sports world to realize what diehard fans had known for years: Women’s college basketball can be a whole lot of fun and is deserving of more attention than it had been getting.

A record audience of 9.9 million tuned into ABC and ESPN2 for Louisiana State’s NCAA Championship win over Iowa, a 103 percent jump from last season, when South Carolina beat UConn in front of 4.85 million viewers. The final audience peaked at 12.6 million.

Heck, even Saturday Night Live got in on the fun.

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