Climate change and the negative impact agriculture has on the environment are no longer a far-flung concept. The Earth needs saving, and change must happen soon. Plant-based alternatives that reduce the environmental impact have been gaining traction, with the U.S. retail market reaching $8B in 2022. Although that presents a significant growth from past decades, the plant-based industry makes up only 1.3% of the total retail meat sales.
More and more people are reaching for meat-free alternatives, but 93% of households that bought plant-based products in 2022 also bought traditional meat. The fact is, a considerable amount of society isn't ready to fully commit to a plant-based, or vegetarian diet. Whether it be based on price, concerns over a long list of ingredients and processing, or purely for the taste aspects, most people still eat meat, and that won't change anytime soon.
