Craft retailer Michaels is currently battling a viral firestorm after a shopper claimed their Black Friday sales were a massive “scam” involving price manipulation. The controversy kicked off when AJ, a regular Michaels shopper who uses the handle @isitgay on TikTok, shared a video on November 30, 2025, detailing what she believes is one of the worst Black Friday scams she’s ever seen.
AJ, who said she knows the store’s typical prices well, referred to the pricing practice as “a Black Friday scam like no other.” The video quickly racked up 6.1 million views before being found by Daily Dot, fueling widespread consumer outrage just days after the massive shopping holiday.
