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The Independent UK
The Independent UK
Business
Erin Keller

Michaels expands new store format - and it includes one huge perk for reward members

Michaels’ latest 'Next Gen' store is coming to Rogers, Arkansas, with a new Custom Bar for embroidery, engraving and custom stickers, plus 10-Minute Custom Framing - (Michaels)

Michaels is taking its store makeover up a notch with a third experiential location, and rewards members are getting a major perk.

The arts and crafts retailer’s third “Next Gen” location will be in Rogers, Arkansas, as the company tests new ways to make the in-store experience more convenient and hands-on, Michaels announced Friday. This follows earlier concept locations in Easton, Ohio, and Irving, Texas.

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