
Often enough, a single news organisation will crack an important story or begin a worthy crusade and the rest of the media ignore it – and the story or crusade dies a lonely death, having achieved somewhere between nothing and not much.
Partly it’s the ‘Not Invented Here’ syndrome, partly it’s a journalistic distaste for doing follow ups on someone else’s scoop, partly it’s a churlish determination not to acknowledge the perceived opposition, sometimes it’s because management is ideologically or commercially opposed to the thrust of the yarn.