Michael Jordan's jersey from Game 3 of the 1998 NBA Finals sold for $12.26 million on Tuesday, setting a new auction record for Jordan memorabilia.
The jersey, worn during Jordan's sixth and final NBA championship season with the Chicago Bulls, was part of his celebrated "Last Dance" campaign. It was offered for sale by entrepreneur Ryan Gough through Joopiter, the digital auction house founded by musician and entrepreneur Pharrell Williams.