In 2021, Michael Jordan and Jordan Brand committed over $1 million to Morehouse College for scholarships and academic programming for students studying journalism and sports-related fields. Five years later, it has taken physical form in the Morehouse Multimedia Center, a facility built to give students hands-on experience in digital storytelling, sports broadcasting, podcasting, filmmaking and emerging media. The center officially opened on September 23, 2026, within the Journalism in Sports, Culture, and Social Justice department. Students were already using equipment purchased for it, and content produced with that equipment drew more than 1 million social-media views in August. Morehouse also says training associated with the center contributed to a Maroon Tiger interview that won a regional student Emmy.
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