In May, Elon Musk went on the warpath against the investment model known by the initials ESG, short for "environmental, social and governance" principles.
"ESG is a scam," Musk, the chief executive of electric-car maker Tesla, groused in a tweet. "It has been weaponized by phony social justice warriors."
Musk was irked that Tesla had been dropped from a Standard & Poor's ESG index while oil company Exxon Mobil remained. But his complaint tied in neatly with a campaign being waged by political conservatives against ESG, or, as they sometimes describe it, "woke capitalism."