Mother Nature, as the adage goes, must really abhor a vacuum. The evidence is how assiduously she has filled the ever-expanding vacuum in local and investigative news with fakery on a scale that gives the very concept of vacuums a bad name.
The newest example comes to us from Chevron Corp., which is no novice in the practice of dressing up corporate PR to look like objective news.
Through the headhunting firm Cella, Chevron lately has been posting a recruiting ad for a business writer to become "an integral member of the 'newsroom' team." (Quote marks in the original.)
