College football is out of control. Boosters are pooling money to attract talent to their favorite program. It’s all happening out in the open, but no one is doing anything about it. No one really is even talking about it.
I don’t mean name, image and likeness (NIL) deals for athletes. There’s been a lot of noise about that. Players now can profit from their publicity rights, just like everyone else, and they are taking advantage. That predictably has led to calls for regulation from the coaches, athletic directors and conference officials who steal value from those athletes.
The real Wild West in college football is exploding salaries for coaches. Remember when athletic departments pleaded poverty during the pandemic? Well, those days are over. The truth is they never really ended.
