With demand for on-site Mice (meetings, incentives, conferences and exhibitions) activities bouncing back after the pandemic, Asian nations are dusting off exhibition venues and ramping up marketing plans to welcome international visitors once again.
The response has been particularly vibrant in Northeast Asia, where South Korea's Busan is bidding for the World Expo 2030, while the Hong Kong government has unveiled the West Kowloon Cultural District, spanning more than 40 hectares to attract both leisure and Mice visitors.
In Taiwan, large-scale exhibitions have been bustling with growing numbers of participants, including at Computex last week, which has grown by 60% from the 2019 edition.
