Mexico's new President, Claudia Sheinbaum, is set to follow in the footsteps of her political mentor, ex-President Andrés Manuel López Obrador, by starting her day with early morning press briefings from the National Palace. These briefings, known as mañaneras in Mexico, were a trademark of López Obrador's presidency, characterized by lengthy sessions filled with dialogue, history lessons, and interactions with the press.
Sheinbaum, a former Mexico City mayor, has promised to continue many of the practices established by López Obrador. However, she is expected to bring her own style to the briefings, with a focus on data and a more concise approach compared to her predecessor's marathon sessions.
During López Obrador's presidency, the daily conferences were a key tool in shaping public opinion and controlling the media narrative. His charismatic and folksy speaking style helped him maintain high approval ratings throughout his term.
Sheinbaum, on the other hand, is described as having a more reserved and scientific approach to communication. Her speaking style is characterized as serious and focused on presenting facts rather than emotional appeals.
Analysts are eager to see how Sheinbaum will navigate the daily press briefings and whether she can replicate the connection López Obrador established with the public. Her ability to engage with the press and shape the media agenda will be closely watched as she settles into her new role as Mexico's president.
As Sheinbaum steps into the spotlight, the question remains whether she can capture the attention and popularity that López Obrador enjoyed during his presidency. Her daily presence in front of the cameras will play a crucial role in determining her success in maintaining control of the press agenda and winning public support.
