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Los Angeles Times
Los Angeles Times
Sport
Eduard Cauich

Mexican football star Diana Flores' Super Bowl ad broke barriers. Can she empower women?

Her fans know that Diana Flores is a slippery, moving target who leaves rivals gasping and grasping at air. But it took a Super Bowl halftime ad for millions more to see why the Mexico City native is not only flag football's biggest star, but also an emerging emblem of female empowerment.

In the two-minute commercial that aired during Super Bowl LVII, Flores, quarterback and captain of the Mexican national team, strikes up a seemingly casual chat with Fox Sports reporter Erin Andrews, who suddenly snatches at one of the flags dangling from Flores' waist. That sparks a madcap dash by the elusive Flores, replete with celebrity cameos by the likes of NFL star Jalen Ramsey and tennis great Billie Jean King.

What stands out most in the choreographed chase is Flores' speed and agility, as she dodges parking lot guards, a guy in a bird suit and an actor playing Flores' mother. Nothing can stop her. "To the women who move football forward, we can't wait to see where you take this sport," the final caption reads.

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