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Coreena Ford

Metrocentre reveals shoe brand Moda In Pella is set to open new store within weeks

Popular footwear firm Moda in Pelle is set to become the latest retailer to open up in the Metrocentre.

The shoe company, which has been trading for more than 40 years, is set to be based in the current Paperchase unit in the Upper Platinum Mall, alongside neighbours Hobbs, Kuoni and Phase Eight, selling shoes, boots, bags and accessories. The announcement marks the return of a standalone store for the brand in the North East, a number of years after it closed in Newcastle.

The company used to trade from a store in Newcastle’s Central Arcade building, near to the Monument, but after closing down the shop it has traded from a franchise in Rutherford department store in Morpeth, Northumberland. Jacob Snell, head of retail at Moda In Pelle, said the business - which means ‘fashion in leather’ in Italian - creates footwear which is wearable, fashionable, but also affordable.

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