Meta's new Muse AI image tool is drawing sharp criticism after users learned that public Instagram photos are automatically available for AI-generated images. The feature launched on 9 July and works across Meta AI, Instagram and WhatsApp, allow people to create images using prompts that can reference public Instagram accounts. While Meta says the tool is built for creativity, many users and industry groups argue it puts convenience ahead of consent.
The backlash grew quickly after reports showed that adult public Instagram accounts are enrolled by default. Users who do not want their photos used must manually switch off the setting, while private accounts and users under 18 are not included. Critics say the default option leaves many people unaware that their images can be used to create AI content.
