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TechRadar
TechRadar
Craig Hale

Meta's AI Business Agent is a small and medium businesses guru – and it is now available directly through WhatsApp

WhatsApp on smartphone in a hand.
  • Meta launches an AI agent to handle customer messages as a first port of call
  • Automation will mean only the most complex queries get routed to humans
  • Its tools will connect with third parties and be available across WhatsApp, Instagram and more

Meta has finally launched its AI-powered customer support tool, Meta Business Agent, after nearly two years of testing in select markets including India and Mexico.

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