Facebook’s rebrand as Meta has been confusing on many levels, though perhaps the least sensical is its core mission. The company pivoted toward the “metaverse” so hard it changed its identity — but it seemed not to know what doing so would even entail. Not really, at least.
Mark Zuckerberg’s first metaverse keynote speech accordingly had little holding it together. His vision is all-encompassing and incohesive; it left the general public with little idea of what Meta’s metaverse would look like.
