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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Meta will use your AI chats to target ads — here’s what to do before December 16

Meta Facebook Instagram Tom Guide
PARIS, FRANCE - MAY 24: Mark Zuckerberg, chief executive officer and founder of Facebook Inc. attends the Viva Tech start-up and technology gathering at Parc des Expositions Porte de Versailles on May 24, 2018 in Paris, France. The VivaTech exhibition in Paris brings together nearly 1800 start ups alongside the largest international groups. (Photo by Christophe Morin/IP3/Getty Images).

Meta’s AI assistant is about to get a little more personal, and probably not in the way you're expecting.

Beginning December 16, 2025, the company will use conversations you’ve had with its chatbot to personalize ads across Facebook, Instagram and other Meta apps. This means that if you ask Meta AI about the best running shoes, don’t be surprised if those running shoes and running apparel show up in your feed later.

How it works

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