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The Guardian - AU
The Guardian - AU
Technology
Josh Taylor

Meta to use facial recognition technology in fight against celebrity investment scam ads

Meta
Meta, parent company of Facebook and Instagram, will begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide. Photograph: Jonathan Raa/NurPhoto/REX/Shutterstock

Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.

The parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.

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