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Zenger
Zenger
Technology
Bibhu Pattnaik

Meta To Launch AI Chatbots With Distinct Personalities In Bid To Engage Youth

Meta Niharika Kulkarni Wall Street Journal Instagram SNAP
A logo of Meta Platforms company is seen during an event in Mumbai, India, September, 2023. In a bid to engage the youth, Meta plans to roll out innovative AI Chatbots with distinct personalities. NIHARIKA KULKARNI/NURPHOTO VIA GETTY IMAGES.

In a strategic move to captivate a younger demographic, Meta Platforms, Inc. (NASDAQ: META) is gearing up to introduce a series of artificial intelligence (AI) chatbots, each endowed with a distinct personality, across its suite of social media apps.

The initiative by Meta comes as platforms like TikTok gain a stronghold among teenagers, prompting a shift in user engagement strategies.

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