Meta Stock: Wall Street Keeps Raising Price Targets as the Muse Bet Gets Bigger

For the last two years, the AI story had two lead characters: ChatGPT and Claude. Although the market had many other AI assistants, most played supporting roles. Now, Meta Platforms (META) has entered the story with Muse AI on Sept. 8, sending its stock up 26% this month alone, even as shares remain up just 11% year-to-date (YTD).

Meta’s AI story has suddenly become much easier for Wall Street to see. Now investors are looking beyond the hype and asking if Muse can become a new revenue-generating business for Meta.