Meta Platforms (META) stock has hit a rough patch recently. Meta reached a high near $796 during 2025. Strong advertising demand and AI enthusiasm helped drive that rally.
But changed happened in 2026. Shares pulled back 9.1% year-to-date (YTD) and at one point fell more than 25% from peak levels. The weakness was not driven by slowing business trends. Instead, investors worried about rising costs.